I have been meaning to write about this for a lil while now.
Not gonna lie, it has kept me up at night. Ain’t that kinda crazy? I am losing sleep over an app. Get yourself together guuuuuurl.
The conversation about Instagram, themes, followers, bots and everything in between has come to a head recently. A lot of folk are pretty confused about where all of this is going, and what may lay ahead. Not just in terms of Instagram, but with the blogging world too.
Ya see, I’ve been trying too hard. I took the theme thing WAY too seriously and it did the opposite of what I initially intended.
I wanted my slice of internet to be completely me. A place you can go to see what I’m getting up to, what I’m thinking, where I’m eating, what I’m baking. But I feel that recently, my slice of internet is merely a fraction of me. The snippets of life that made me grin from ear to ear don’t make the cut, they don’t fit the theme. LOL reading this back actually makes me chuckle, who have I turned into!?
Almost everyone I chat to has a similar view. Instagram has taken such prominence even over the original blog, it can feel overwhelming. The daily square of life you choose to share is carefully curated with the aim of increasing engagement, or numbers. The number that a lot of people see as a mark of success, and that really takes the biscuit.
I slipped into a theme a few months back. Light, bright pastel hued colours, pops of blue, pretty flatlays and all that Instagrammable stuff. It was all well and good for a while, but then it just began to drain my creativity.
I deleted snaps that didn’t fit with my ‘theme’ and I genuinely shopped to fit it. Now THAT really is crazy. Beautiful restaurant with wooden tables? Nah. Gorgeous sunset? Too dark.
Unless I hop on a plane to Santorini and live within the beautiful blue and white scenery for the rest of my days, it’s not gonna happen. In reality, I live in a rather grey London.
Why am I trying so hard to theme my life? My love for photography and capturing the beauty in every day is dwindling as I am putting so many limits on myself, for the sake of a number.
SO here I am to say NAH MATE to a future Instagram theme. I am going to find my creativity and my personality again, I am going to post what I want when I want. Who’s with me?
I would LOVE to hear what you think… Are you an Instagram theme lass?